The ANT* Process is the innovative digital method to scale your international business

A new approach to the Messy Middle.

The Ant Process, developed by HT&T Consulting, is a method that revolutionises digital business. With a fully dedicated team, it optimises performance and strategies to explore new markets and achieve outstanding results.

Learn about the process

The 3 phases of the ANT* Process

After a quick check of the project's potential and its compatibility with the ANT strategies, we can start!

Attract

Nurture

Transform

Attract

We grab the attention and generate interest with innovative strategies, leveraging behavioural science to move the trigger phase closer to the purchase phase.

Tools:
SEO - SEM - Adv Campaign - Social media - Connected TV Campaign - Events - Digital PR - etc.

Nurture

We nurture the relationship with leads by providing valuable content and customised interactions engaging the user through unconventional interactions.

Tools:
email marketing - newsletters - webinars - guides - tutorials - educational - gaming - gifts - events - etc.

Transform

We transform the lead into a customer. An analysis method dedicated to this phase allows us to optimise conversion strategies

Tools:
targeted offers - customised demos - free trials and samples - consultations - attractive call-to-actions - etc.

The 3 phases of the ANT* Process

After a quick check of the project's potential and its compatibility with the ANT strategies, we can start!

Attract

We grab the attention and generate interest with innovative strategies, leveraging behavioural science to move the trigger phase closer to the purchase phase.

Tools:
SEO - SEM - Adv Campaign - Social media - Connected TV Campaign - Events - Digital PR - etc.

Nurture

We nurture the relationship with leads by providing valuable content and customised interactions engaging the user through unconventional interactions.

Tools:
email marketing - newsletters - webinars - guides - tutorials - educational - gaming - gifts - events - etc.

Transform

We transform the lead into a customer. An analysis method dedicated to this phase allows us to optimise conversion strategies

Tools:
targeted offers - customised demos - free trials and samples - consultations - attractive call-to-actions - etc.

Relaunch and iteration

The steps Attract → Nurture → Transform are repeated cyclically to improve results and profits

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ANT Process Team

The process is managed by a dedicated team with precise tasks.

Scouter Ants analyse data, define strategies and optimise results.
Worker Ants manage and schedule daily operations.
Soldier Ants monitor the market, counter threats and implement corrective actions.
Queen Ant capitalises on successes and guides business development, from expansion to internationalisation.

Advanced KPIs

The Ant Process uses an innovative approach to performance analysis, based on specific indicators:

DPIs (Digital Pheromone Indicators)
They draw from historical and behavioural analyses.

AADT (Ants antennal detection thresholds)
They define effectiveness thresholds for activities, guiding optimisation, interruption or replacement decisions.

Marketing tools

PAS SYSTEM (Pheromone Activator System):
Based on behavioural science, it selects the most effective cognitive biases to maximise the persuasive impact of the offer

NEURONS
Combining artificial intelligence and neuroscience provides the basis for creating high-impact visuals and messages.

QUEEN ANT ROOM
Proprietary solution enabling effective management and exploitation of first-party data.

AUTOMATED CHECKLISTS
Performance evaluations are taken by scouters, based on charts automatically produced by our systems.

AI SUGGESTIONS DOC
The system integrates artificial intelligence tools to periodically generate a document with suggestions for improving strategy, creativity and content.

Partnership & Credentials